Quantcast
Channel: BrandTech News » Shopper Marketing
Browsing all 11 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

National Retail Federation celebrates 100th anniversary … optimally

by Jeff Sandgren Some of the words we use, we hate ourselves for in the morning.  ‘Optimization’ is one of them.  ‘Optimization’ is to business-speak as ‘cute’ is to babies.  It almost always fits in...

View Article



Image may be NSFW.
Clik here to view.

Emo-Metrics and the New “Q”

by Jeff Sandgren Never play poker with David Berman!  CEO of Affectiva, a rising star company in the world of neuromarketing, his team is developing innovations in affective computing to help...

View Article

Image may be NSFW.
Clik here to view.

Into the Wonderland of Neurodesign

by Jeff Sandgren Upon learning that NeuroFocus, a curious company that is busy gleaning insights from deep inside our skulls, had recently published findings from a study of the male brain, I thought...

View Article

Image may be NSFW.
Clik here to view.

A Snappy Approach to Mobile Advertising

by Jeff Sandgren Quiz: What innovative 2-D tag image solution was used in these advertising campaigns this summer? Ocean Spray, in their cross-country mobile sampling tour Toyota Motors’ ToyoTag, to...

View Article

Image may be NSFW.
Clik here to view.

Virtual Assistant Cuts in Line at Duane Reade

by Jeff Sandgren, Technology Editor Some brands have it tough right from the start.  Branded solutions that focus on situations we innately dislike, for example.  Take waiting in line.  We hate to...

View Article


Image may be NSFW.
Clik here to view.

Walmart flexes muscle by moving into the neighborhood

by Robert Liljenwall In the supermarket business, there is no bigger, badder brand than Walmart.  By a long way, Walmart is the world’s largest retailer in terms of total revenues ($446 billion),...

View Article

Image may be NSFW.
Clik here to view.

Chicken soup ain’t good for the Apple soul

by Robert Liljenwall Image via Wikipedia Well, excitement filled the air again last week when I accidentally spilled chicken soup on my MacBook Pro while recovering from the flu.  A late 2009 model, my...

View Article

Image may be NSFW.
Clik here to view.

A Day in the Life of Canadian Retail

Challenges and Champions in Canadian Retail by Jeff Sandgren Dawn breaks over the eastern Maritimes, and the great economic engine of Canadian consumers revs up for another day.  Breakfasts and school...

View Article


Image may be NSFW.
Clik here to view.

Shopper engagement sounds like ‘war.’ It is.

By Robert Liljenwall Retail isn’t the same anymore.  Consumers are marching into their favorite retailer with their smartphones at the ready … these handy data companions are helping customers analyze...

View Article


Image may be NSFW.
Clik here to view.

New Valassis Survey Reveals Fresh Insights on Millennials’ Shopping Behaviors

by Jeff Sandgren This week Valassis released the results of its Sixth Annual RedPlum® Purse String Survey, to gain insight from today’s shoppers and learn more about their shopping behaviors –...

View Article

Image may be NSFW.
Clik here to view.

The Brand behind the Brands We Love

Inmar leads the way in digital promotions by Jeff Sandgren As we wrap up another round of holiday shopping mania, there’s a powerful force at work behind the scenes. For more than 30 years a company...

View Article
Browsing all 11 articles
Browse latest View live




Latest Images